It was a disappointing weekend at the global box office for Sony Pictures Men In Black: International. The fourth movies in the MIB franchise was able to break the $100m barrier but only just.
In North America the F. Gary Gray directed picture was only able to gross $28.5m. According to BoxOfficeMojo that is the lowest opening of the franchise by over $20m. Prior to this the original Men In Black opened with an unadjusted $51m way back in 1997.
Stifled by negative reviews, moviegoers gave the movie a CinemaScore of “B” on opening night. The opening weekend crowd that was 56% male with 53% of the overall audience coming in aged 25 or older.
Internationally Men In Black: International fared a little better. The movie grossed an estimated $73.7m from 36 markets. China led the way with $26.3m and a #1 opening followed by Russia ($5.1m), South Korea ($4.9m), Mexico ($3.9m), Japan ($3.5m), UK ($3.4m), Australia ($2.6m) and France ($2.5m).
The movie continues its rollout with Belgium (Jun 19), Netherlands (Jun 20) and Italy (Jul 25) remaining.
https://www.youtube.com/watch?v=5PfTDYG6UOEMen In Black International stars Chris Hemsworth, Tessa Thompson and Emma Thompson. Also starring are Liam Neeson, Rebecca Ferguson, Kumail Nanjiani, Rafe Spall, and Laurent Bourgeois.
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