Disney has announced that it is expanding its partnership with Formula 1, kicking off new activities this spring through the F1 Academy. The announcement marks Disney’s continued investment in sports culture and youth fandom, extending the momentum of its multi-year relationship with Formula 1 into a platform dedicated to shaping the future of the sport.
Announced by Tasia Filippatos, President of Disney Consumer Products, at the South by Southwest® Conference in Austin, Texas, and in the midst of the excitement of the Formula 1 Chinese Grand Prix, Minnie Mouse and Daisy Duck will be soon be front and centre of the Disney x Formula 1 ACADEMY collaboration this spring, appearing in exclusive merchandise, on-site character experiences and original content that brings their magic to fans old and new.
“Our collaboration with Formula 1 sparked a cultural moment with fans worldwide, and expanding into F1 ACADEMY opens an exciting new chapter in that story” says Tasia Filippatos, President of Disney Consumer Products. “With Minnie Mouse and Daisy Duck leading the way, we’re celebrating confidence, friendship and individuality while connecting Disney storytelling with a sport empowering the next generation of female athletes.”
“We’re excited to bring Disney’s iconic storytelling to F1 ACADEMY through Fuel the Magic” adds Susie Wolff, Managing Director of F1 ACADEMY. “This new chapter with Disney is inspired by Minnie Mouse and Daisy Duck’s friendship that embodies the power of women supporting women. By bringing together two worlds united by creativity, ambition, and a belief in what’s possible, we’re building pathways that inspire and empower future fans, drivers and leaders to shape the future of our sport.”
More details, content drops and merchandise reveals will debut this spring.
