The Lodge is back! Alongside its plans for events inside the convention centre, Paramount+ has confirmed its outdoor activation will return to San Diego Comic-Con for its third year with its biggest, boldest, and most immersive event yet. Taking over Happy Does in the Gaslamp District (340 5th Ave, San Diego), the interactive experience will be open to the public from Wednesday, July 23, through Sunday, July 27. Sharing full details below for your coverage consideration.
Paramount+’s The Lodge has welcomed tens of thousands of fans this year as part of its third annual cross-country tour. Now headed to its fourth stop in 2025, The Lodge will deliver the ultimate fan experience—complete with themed activations, exclusive giveaways, and can’t-miss moments from hit titles and franchises including Star Trek: Strange New Worlds, Landman, Dexter: Resurrection, NCIS: Tony & Ziva, Mission: Impossible and CBS Sports, as well as a ‘pop-up’ from Pluto TV.
The DEXTER: RESURRECTION Vault: The Vault has reopened…and it remembers everything. Hidden behind the sleek facade of a wine cellar lies a mysterious Vault, an unsettling shrine to the darkest corners of human nature. Inside, guests will discover a chilling collection of relics, case files, and twisted keepsakes from some of history’s most notorious killers, all curated with cold precision in true Dexter fashion.
Experience STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY: To celebrate the spirit of STAR TREK: STRANGE NEW WORLDS season three, fans are invited to step inside an oversized Starfleet holodeck, a fully immersive sci-fi playground featuring a series of interactive vignettes, each inspired by specific episodes from the upcoming season. Guests can sip cosmic cocktails in the romantic ‘Intergalactic Love Lounge,’ or dive into a campus-inspired environment of the STAR TREK: STARFLEET ACADEMY space that features exclusive themed swag. Designed for free exploration, social sharing, and full-throttle fandom, this holodeck journey lets guests experience the series like never before.
The LANDMAN Patch Café: Step into an authentic slice of Midland, Texas and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M*Tex souvenir mug.
Go off the grid with NCIS: TONY & ZIVA. Enter a world of espionage, romance, and high-stakes tension with this Parisian café with a twist. Inspired by Tony and Ziva’s journey, this space features a cozy exterior that hints at the quiet life they crave, while inside transports guests to a different world. Step inside a stripped-down safehouse, complete with easter eggs such as surveillance equipment, photos, and passports.
Paramount Pictures invites fans to celebrate the legacy of the MISSION: IMPOSSIBLE franchise with an immersive experience that drops guests straight into the high-stakes world of Ethan Hunt. Die-hard fans and first-time agents alike will experience a one-of-a-kind photo opportunity in a recreation of the iconic scene from MISSION: IMPOSSIBLE (1996) where Ethan is lowered into a high-security vault. Guests can strike the legendary suspended pose for a personalized image to take home of their unforgettable IMF mission.
‘Pop’ by Pluto TV’s Popcorn Bar. For the first time ever, Pluto TV, the global leader in FAST and the complimentary free streaming service to Paramount+, will also be featured in The Lodge. This summer, Pluto TV is exploding with hundreds of fan-favorite blockbusters and cult-classics films – all for free. To celebrate the service’s “Summer of Cinema” campaign, the Pluto TV activation will be bursting with free popcorn, slushies, and a one-of-a-kind photo op.
Score a Touchdown at the CBS Sports Clubhouse, a stadium-inspired space repping all things THE NFL ON CBS. Fans can take a seat in the arena-style bleachers or check out a vibrant arc of all 32 jerseys, celebrating every team in the league. Down on the turf, guests can test their arm in a target practice challenge. The UEFA Champions League-themed sports bar is also the perfect spot to kick back and relax.
Opening times are as follows. Sessions can be booked via this link.
Sessions rolling in 50 min intervals with 10 min breaks in-between
- Wednesday, July 23: 6 PM – 10 PM
- Thursday, July 24: 9 AM – 7 PM
- Friday, July 25: 9 AM – 7 PM
- Saturday, July 26: 9 AM – 7 PM
- Sunday, July 27: 9 AM – 7 PM
