It wouldn’t be Star Trek Day without a special announcement. Last night, whilst fans across the globe were enjoying free cinema screenings of Star Trek: Lower Decks Kid Cudi, the actor and Grammy Award-winning musician, was announcing a brand new collaboration, “Boldly Be”.
The collaboration includes Kid Cudi’s unique lens on music with an original song inspired by Star Trek, an interactive gaming component and a bold fashion collaboration with Star Trek that will launch this October. Additional details will be announced at a later date.
Watch a teaser for the collaboration in the player below:
Scott Mescudi, better known by his stage name Kid Cudi, is an American actor, Grammy Award-winning musician and multiplatinum recording artist from Cleveland, Ohio. Cudi first debuted on the music scene in 2008 and quickly rose to the top of the Billboard charts. His first studio album Man on the Moon: The End of Day received widespread industry praise and set the stage for his subsequent successful endeavors. Over the course of his musical career, Cudi has made exceptional contributions to the music industry and many prominent artists claim his discography as a significant source of stylistic inspiration. As of 2022, Cudi has released ten studio albums and has sold over 22 million records. His most recent album, Entergalactic, released in September 2022 in tandem with the companion Emmy-nominated NETFLIX animated project. His next highly anticipated album,Insano, will be released in 2024.
“I grew up watching ‘Star Trek’ with my dad who is single handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. ‘Star Trek’s’ mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”
“Boldly Be” takes its inspiration from Trek‘s ethos of IDIC (Infinite Diversity in Infinite Combinations), the basis of Vulcan philosophy that the vast variables create truth, beauty and strength. Following Mescudi’s kick-off of “Boldly Be,” StarTrek.com invites fans around the world to celebrate their own selves by sharing their boldest moments and collaborating on stories and visuals that represent Trek‘s enduring message of hope, authenticity, discovery and more.
