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BANDAI NAMCO Announces Huge Demos, Installations and Activations for San Diego Comic Con 2023
Bandai Namco has announced its plans for San Diego Comic Con 2023 including SAND LAND, ARMORED CORE, TEKKEN 8 and more…

Leading video game publisher and developer Bandai Namco Entertainment America Inc. is going Super Saiyan and bringing a tank-load of game demos and more to the 2023 San Diego Comic Convention (SDCC). The titles on display include hot and hotly anticipated games ARMORED CORE™ VI FIRES OF RUBICON™, TEKKEN™8, SAND LAND, NARUTO X BORUTO Ultimate Ninja STORM CONNECTIONS, and DRAGON BALL XENOVERSE 2. With a variety of gameplay activations, experiential installations, photo ops, and swag, attendees are invited to see all that Bandai Namco Entertainment America Inc. has to offer from July 20 – 23 at and around the San Diego Convention Center.
Activations from Bandai Namco Entertainment America Inc. during SDCC take place at the San Diego Convention Center, at the nearby San Diego Wine & Culinary Center located at 200 W Harbor Drive (Suite 120), and at the Dragon Ball Special Booth at Marriott Marquis San Diego Marina Terrace, located at 333 W Harbor Drive.
At the San Diego Convention Center (Badge Required)
- SAND LAND (Booth #3729) – Enter a recreation of a vehicle from the game and go hands-on with the first-ever playable demo of SAND LAND, a new action RPG based on the classic manga from Akira Toriyama, creator of DRAGON BALL and DR. SLUMP.
- NARUTO X BORUTO Ultimate Ninja STORM CONNECTIONS (Booth #129) – Pose with a Naruto statue and play recently announced characters in a recreation of the Hidden Leaf Village food stand for this action fighting game celebrating the anime’s 20th anniversary.
- PANEL ROOM ACTIVATIONS – See the Worldwide Premiere of the SAND LAND anime feature film – follow the official SAND LAND Twitter for more information. Join a panel of fighting greats to learn more about TEKKEN 8; SDCC panel details will be revealed at a later time.
At the San Diego Wine & Culinary Center
- ARMORED CORE VI FIRES OF RUBICON – Pilots wanted! The battle over Rubicon 3 and its valuable resource Coral is in need of capable pilot recruits. In this exciting experiential activation for the upcoming action game from FromSoftware, Inc. (ELDEN RING™, DARK SOULS™), prospective pilots will be able to test their reflexes with a series of challenges and pose with a life-size Armored Core mech.
- TEKKEN 8 – “Fist Meets Fate” in San Diego! Comic-Con attendees will experience a fully immersive TEKKEN installation with artwork, a non-alcoholic beverage station, DJ, cosplayers, temporary tattoos, playable stations, and more.
At the Marriott Marquis San Diego Marina Terrace:
- DRAGON BALL XENOVERSE 2 – Try out a host of new characters in this acclaimed game, including those who made their debut in the newest Dragon Ball Super: SUPER HERO movie with Gamma 1, Gamma 2, Orange Piccolo, and Gohan (Beast).

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