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HBO MAX head Tony Gonclaves knows you want to stream in 4k

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HBO Max (Warner Media)

It’s been a couple of weeks since HBO Max landed in the North American market. The streaming platform looks set to the be the go-to home for HBO and Warner Bros. content going forwards. But fans have been critical of some features which are missing.

When compared with Netflix, Disney+ and other streaming services, HBO Max has an excellent catalogue of film and TV properties. But at launch the service fails to support 4k and HDR streaming and also has no options for advance audio capabilities such as Dolby Atmos.

Talking to The Verge, HBO Max head Tony Gonclaves broached the subject, “I’m not going to have a feature dialogue with you, but as somebody that likes to get close to the metal, I can tell you that there’s a lot of features and a lot of capabilities that we would have liked to launch with that we didn’t.” 

“It just comes down to a matter of priority and getting a product to market. When you’re asking about 4K and HDR and Atmos — not unimportant and definitely something on the roadmap. It had to be a deliberate choice of what to launch with and when. And those trade-offs happen daily. It’ll come. It wasn’t forgotten. I think it was just a deliberate prioritization.”

Hopefully subscribers won’t have to wait too much longer for the features to be added.

HBO Max is available now in the US for a monthly subscription cost of $14.99.


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