Back in February we brought you the news that Power Rangers toys would be moving from Bandai to Hasbro. At the same time it was announced the franchise had extended its deal to broadcast new episodes via Nickelodeon.
Now we have more news on what has been going on behind the scenes as Saban Brands. Yesterday is was announced that Haim Saban has once again sold the franchise which made him a household name. This time the Rangers will be moving their entire business to Hasbro.
In a deal said to be worth $522m Saban will see the entire Power Rangers brand handed over. Reports state that the deal is due to close by mid-Summer.
Hasbro confirmed the report and released the following statement from chairman and chief executive officer Brian Goldner:
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
We’re yet to understand the impact this could have on the big screen version of the franchise. Or whether this will impact on BOOM! Studios comic book series.
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