This year, IDW Publishing commemorated 25 years of award-winning comic book storytelling with a celebratory logo that was inspired by the company’s prestigious history. Now, IDW Publishing is embracing its next era with a bold new logo that represents the energy and innovation within the company as it looks to the next 25 years of entertainment.
Ushering in an all-new era of IDW Publishing’s vision was a creative mission that Nathan Widick, Director of Design, embraced with open arms. “This rebrand was an opportunity for us to redefine the entire identity of IDW from the ground up. During the process, we went through hundreds of different designs, concepts, and ideas including a big push to retool our classic lightbulb logo. Ultimately, we decided that rather than looking back, it was time for us to look forward and show the world the new and bold direction of IDW with a dynamic and innovative identity.” Widick added, “The simple and effective combination of the company’s identifying letters rendered in dynamic forward-moving angles perfectly captures the energy and inspirational attitude we are looking to cultivate with this next era of IDW.”
“As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look—it’s a signal of our renewed commitment to creativity and storytelling. With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be,” said Aub Driver, Director of Marketing. “This rebrand is set to match the innovative and diverse storytelling our team is passionate about delivering. It marks a pivotal moment as we continue to engage our loyal fan base and welcome new readers worldwide.”
“This rebrand reflects our strategic vision to propel IDW Publishing into a future rich with possibilities,” stated Davidi Jonas, CEO/Publisher. “It represents our commitment to originality and excellence as we continue to lead in the comic book industry and underscores our resilience and readiness to adapt in a rapidly evolving entertainment landscape.”
The new logo will begin appearing on all IDW Publishing releases starting in 2025.
